From DMS '08: Future Search: Local Search In Five Years?

The Yellow Pages comprise a $14B industry in the States.
As such they have analysts, experts and conferences.

If you are a local business owner who buys Yellow Page ads, you might find some of these thoughts interesting.


My Take

Yellow Page customers (local business owners) might ask "Do these experts realize that Facebook, with its hundreds of millions of users, was not here 5 years ago?"