Local search gets profitable for local business

Entry for July 27, 2007

Now local search gets profitable for local business. Announcing Local Leap from Vertical Leap

Release Date: 26 July 2007

Vertical Leap, pioneer of managed search engine marketing, has launched Local Leap, a new search optimisation service specifically for businesses whose market is local, rather than global.

Local Leap gives high street shops, professionals such as solicitors, accountants plus service providers including plumbers, specialists in topiary through to catering the opportunity to realistically compete in the main search engines and to see a profitable return from their website due to increased sales leads.

My Take


This effort aims to place participating local vendors at the top of the search results heap.

If all SEO experts are attempting to win the same limited real estate, then any positive results they achieve can only be temporary. The next local competitor who comes along using the same tool - or a similar one - will knock them off.

Missing elements - social search; viral; economic incentive; differentiation based on consumer experience

Tags: socialsearch, localsearch, wordofmouth, angieslist, judysbook, yellowpages

Friday July 27, 2007 - 07:23am (EDT)