Saturday, March 18, 2006

My Take on unimaginative B2C word-of-mouth start-ups

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Brannon also offers small businesses a unique advertising capability. For just $125, businesses get a unique ID to pass out to valued customers. Customers then log in and post comments about the service they received.

Each company receives 12 keywords for the search function, allowing customers to specialize. Also, each company Web page lists the company's site, contact information and rates the company based on customer referrals.

Original article byLaura Braverman as it appeared in the Cincinnati Business Courier.

My Take - There remains an obvious gap to be closed before this concept can become the perfect viral marketing engine! Contact me if you have some programming bandwidth or vc.

- - Your Frustrated Editor

Saturday March 18, 2006 - 01:45pm (EST)