Is Search Dying?
By Glenn Derene as published on April 16, 2008 in Popular Mechanics
"Silicon Valley’s Big Three are fighting over the scraps of the last decade of innovation while there’s a sea change taking place in the way people use the Internet"
"with the rise of social networking sites such as Facebook, MySpace, Twitter, Second Life, LinkedIn and even Google’s own Orkut, the next generation of Web users may find what they want by using their social network rather than a search algorithm"
"The Web is, in a sense, maturing into a different medium than the one that search engines were originally designed to tackle."
"in the past few years, a bunch of sites have begun to pop up based on the philosophy of user-generated content—a phenomenon often referred to as “Web 2.0” "
"as we each carve out our individual niche on the Web, the logic of search may well flip inside out. Since we are essentially meta-tagging ourselves through our social networking memberships ... it’s conceivable that the information could attempt to find us "
even though Google, Yahoo, Facebook, Amazon and others all have elements of this new relationship with users, nobody owns this space the way Google “owns” search