No predictions here. Just an observation instigated by a recent chat with a prospective investor.
"As the social economy unfolds, those businesses enjoying the greatest trust will accrue the greatest benefits from WOM. As they benefit, they will be able to eschew traditional, expensive advertising and elect to reward their network responsible for their WOM sales growth. Our vision is to support this.
"True - YouGottaCall.com is targeting the "long tail" of advertisers - those millions of businesses operating locally who already get most of their sales via WOM. And yes - the marketplace is fragmented. However other sites that offer unique value such as Craigslist and Facebook have established themselves in this space and shown what's possible."