Wednesday, January 11, 2006

Making "Word of Mouth" work on the Internet???

300 magnify
As read on the Austin Business Journal January 11, 2006

Internet marketing company collects $4M - 2006-01-11
Bazaarvoice remains in "stealth" mode, but founder and CEO Brett Hurt says the company competes in an emerging sector known as "word-of-mouth marketing." Hurt, a founder of online-analysis software provider Coremetrics Inc., says Bazaarvoice will give companies the power to tap one of the oldest forms of marketing -- telling friends and family what they like and don't like.

Wednesday January 11, 2006 - 04:13pm (EST)