Sunday, December 28, 2008

Help a NFP With a Gift That Gives

From Andy Sernovitz's blog "Damn I Wish I'd Thought of That":

Let's work together to help your favorite cause get better at fulfilling their mission. With your help, I can teach them how to use word of mouth to raise more money, activate volunteers, and spread their message.

Word of mouth is essential to all worthy causes, but most of them aren't very good at it. You can make a fundamental difference by teaching them how. Instead of sending a cash donation, send them a care package of word of mouth marketing training. Teach a man to fish ...

My Take

Not-for-Profits are intimately connected with their communities - with those people they help, with those who volunteer their time and services and with those individuals and businesses who donate financially to support the mission.

As such they are ideally situated to leverage their relationships within the community - and word-of-mouth is the ideal vehicle.

Andy's offer is a needed spark that may get Executive Directors to plan successful online and offline WOM friend-raising campaigns.

Andy Sernovitz is CEO of GasPedal, a word of mouth marketing consulting firm, author of Word of Mouth Marketing: How Smart Companies Get People Talking. He co-founded the Word of Mouth Marketing Association and served as CEO. He is also a professional speaker and teaches Word of Mouth Marketing at Northwestern University's Medill School of Journalism.