"Will Social Search Bash Google?"

My Take

Response to Huw Leslie's blog, "Social search to bash Google":

>>However, search needs bidirectional ranking - query in, result out - and that is not likely to be achievable in any meaningful way.<<

Huw,

I agree with you about the limitations of 'search'. But what if we could capture 'word of mouth' - in its natural element; where people are sharing in the context of their personal relationships. Harness it offline and facilitate it online instead of vice versa.

Then the emphasis would no longer be on 'searching', but rather on 'connecting'.

IMO the 'search engine' model needs to be turned upside down and inside out to capture local referrals and influence buying decisions where people live. These local transactions seem to be the 'long tail'.

Monday August 27, 2007 - 12:16pm (EDT)