Two articles by Association of Fundraising Professionals on the emerging role of social networks.
Welcome to Web 2.0: Where Community Comes First, Then Fundraising
With all the buzz around social networking, what should a fundraiser do about it? Is it worth your time? Jono Smith, vice president of marketing at Network for Good advises us to ask a few important questions before diving in.
Raise More Money with Less by Embracing Self-Organized ‘Swarms’
What happens when companies and individuals take it upon themselves to organize their own efforts to raise awareness and money for your cause? What do you do? How do you control the message? How do you protect your donors?