Wednesday, November 19, 2008

Former Google Exec Praises New 'Referral Engine'

Often referred to as the "godfather" of Google's AdSense technology, Gokul Rajaram, former product management director for Google AdSense said, "Word-of-mouth marketing and affiliate marketing are two of the most powerful and effective marketing techniques today." He added that combining these two technologies has the potential to "revolutionize social network monetization and significantly enhance ROI for marketers, while providing valuable information and services to users from people they trust".

My Take

Mr. Rajaram's remarks were specifically aimed at a new "referral engine" geared toward online purchases for national brands. But this observation by an industry leader and pioneer is a strong endorsement of's patent pending business process.