New Word-of-Mouth Marketing Alliance

"The three questions most clients have when considering a WOM program are:
How do I identify my influencers and customer evangelists?
How do I activate them?
And, how do I measure the effectiveness of my WOM program?"

Read the original article (April 25, 2006) - ComBlu; Keller Fay Group :: The Keller Fay Group and ComBlu Form Word-of-Mouth Marketing Alliance

Wednesday April 26, 2006 - 07:16am (EDT)

My take... Vonity.com

Vonity is onto something in the social network space.

• It’s a social network with a professional purpose.
• It provides financial incentive for participation.
• It controls the communication between participants, so it can track and collect its revenues – initially.
• It enables charitable contributions of earnings.

But -

• It wants to be viral – but it is missing the built-in motivation for spreading the word. Why tell others about it when that might reduce your chance for earning revenue?
• It loses control of the commerce after the initial communication.

'You want to talk with me about developing and launching a next-generation, viral, word-of-mouth referral portal? Contact me on Vonity for $1.00 per minute!

Sunday April 23, 2006 - 02:26pm (EDT)