- "The three questions most clients have when considering a WOM program are:
How do I identify my influencers and customer evangelists?
How do I activate them?
And, how do I measure the effectiveness of my WOM program?"
Read the original article (April 25, 2006) - ComBlu; Keller Fay Group :: The Keller Fay Group and ComBlu Form Word-of-Mouth Marketing Alliance
Wednesday April 26, 2006 - 07:16am (EDT)