"So what is it about these products that evokes passion when so many other products do not? Four characteristics evoke passion in consumers."
Read the article by Michelle Moran at Table Talk: What Consumers Love to Buy and Why
Monday February 13, 2006 - 07:21am (EST)
Monday, February 13, 2006
Observations of A.J. Riedel of the Riedel Marketing Group: